Look. Learn. Lead
Based in Manhattan, NewWorld is a global, independent Brand Consultancy that energizes, renews and creates brands that help build local, national and global businesses. We are more specifically in the business of Brand Traction™.
We run a flat organization. It makes us quick. It makes us agile. It cost-effectively puts senior talent before every client: each partner is senior executive with deep experience — ranging from start-ups to Fortune 500. While we watch the world become increasingly Glocal, we still immerse ourselves in cultural differences that continue to exist across demographics, psychographics, moods and motives and geographies.
We've come to believe that the standard search for "category whitespace" fails to create differentiation. We work instead to distill brands to a proprietary Common Purpose™ that can elevate our client's brands well above the competition in the customer's mind.
The Common Purpose™ is more than a standard value proposition. It is the basis on which the entire brand, its managers and often the enterprise believes in and commits to delivering to its stakeholders, customers and consumers.
We are purpose-built for clients who are asking these kinds of questions in a marketing and communications environment that continues to churn:
These are thorny but critical questions which is why we engage exclusively senior talent with 15+ client and agency side, international experience. We believe it is this level of experience and accountability that sets us apart, and allows us to solve stubborn problems in new, original ways.
We developed The Common PurposeTM planning discipline to reflect our belief that customers want to know what brand owners believe, not just what they make.
Today, it's about brand owners' commitments to their customers and consumers. They want to know that companies are in synch with what's important in their lives and what they want including but beyond the physical product or service. At a very obvious level this includes, for example, issues of sustainability and expands to the basic question " Do you get me, my standards, beliefs and values". Perhaps not surprisingly, we have found this to be true whatever the price point, whatever the buyer's risk - from the daily paper to a car to a home.
This purpose-driven, emotionally charged partnership is the new competitive differential.
In markets of essentially parity products and services it is the partnership between brand owner and customer that wins the day. We help our clients go beyond sales to build these brand bonds, blurring the line between purchases and sales, buyers and sellers, between occasional buyers and deep loyalists
